Mike Fitterer // Mar 6 2012
The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending.
For those of you who were unable to attend SMX West 2012, this post is your cheat-sheet for 2 of the hottest topics covered: social and mobile search.
Naturally the onset of Google+ as the most important thing since, well… Facebook, has search marketers clamoring for G+ information. Here’s what I can offer you:
Targeting mobile users was a consistent theme throughout many of the presentations. We’re clearly still in the infancy of mobile browsing, but mobile searches will become increasingly prevalent in the coming years. Here’s what you need to know:
So that’s a brief recap of the SMX West 2012 mobile and social discussions and speeches. Did any of you attend? I’d love to hear about other SMX West 2012 experiences, or answer any questions you may have below in the comments section.
As a bonus, I’ve included some pictures from old school Google below.
Did you know Google got its start in SVP of Advertising Susan Wojcicki’s garage? Here’s a lovely picture from 1998 of two studious fellows who would eventually become insanely influential world figures at some internet company or something.
Larry Page and Sergey Brin. Image taken from Orchidbox.com
Here’s the first server they ever used, dating back to their Stanford days. Yes, it’s partially encased in Legos.
Image taken from the Stanford Infolab.
Mike works on strategy and account planning for an expansive spectrum of clients, their products ranging from iPhone apps to vacation getaways to heavy lifting devices. Read More