Sometimes Silence Is Better

Internet Marketing

Ian Lurie Nov 16 2005

mime copySometimes you’re better off saying nothing at all:
www.ralesforsenate.org/issues.html

The page shows ‘under construction’ for his ‘issues’ page.

All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points?

The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This page makes the candidate look completely out of touch, disorganized and simply not aware of how his potential constituents communicate.

I guess he’s hoping none of the voters in Maryland — folks who live and work near Washington DC — use the Internet.

I KNOW he would have been better off with no web site at all.

tags : conversation marketing

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