Sometimes Silence Is Better
Ian Lurie Nov 16 2005
Sometimes you’re better off saying nothing at all:
The page shows ‘under construction’ for his ‘issues’ page.
All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points?
The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This page makes the candidate look completely out of touch, disorganized and simply not aware of how his potential constituents communicate.
I guess he’s hoping none of the voters in Maryland — folks who live and work near Washington DC — use the Internet.
I KNOW he would have been better off with no web site at all.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More