The intersection of brand, style, and SEO
Ian Lurie Nov 7 2011
I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you.
But it suddenly dawned on me that a lot of folks confuse brand with style.
Branding is what you say.
Style is how you say it.
SEO is increasingly about both: Search engines are constantly searching for ways to tell good content from bad. Google and Bing are constantly refining their algorithms to better judge brand and style:
- Content quality (brand)
- Site performance (style)
- Authority, which is really just endorsements from third parties (brand)
- Content relevance (brand)
No grand insights here. Just a little Monday afternoon musing. Have a good week everyone.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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