Ian Lurie // Nov 7 2011
I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you.
But it suddenly dawned on me that a lot of folks confuse brand with style.
Branding is what you say.
Style is how you say it.
SEO is increasingly about both: Search engines are constantly searching for ways to tell good content from bad. Google and Bing are constantly refining their algorithms to better judge brand and style:
No grand insights here. Just a little Monday afternoon musing. Have a good week everyone.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More