Ian Lurie // Sep 27 2007
But it’s also too simple.
It ignores the back-and-forth. Things don’t just feed outward like that, and I’m always leery of this kind of stuff – how many people will see this and take it as marketing gospel?
Aaron has lots of great stuff, but this one’s off the mark.
If I may be so bold, I think a diagram showing effectiveness by type of vehicle, and the interrelationships, is more effective. Sorta like this one: click here.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More