Website Launch Checklist
Ian Lurie Mar 21 2007
OK, now what? Here are six things you should always do when launching a new web site.
Note: They’re all free.
- Download Xenu Link Sleuth (Windows only, sorry) and check your site for busted links. Of course you already did that before launch, but you never know what happens when you move a site from your computer to a server, or launch your blog. Things change. Make sure you check.
- Test your contact us link or form (you have one, right?). Make sure those messages really get to the designated person.
- Set up a Yahoo account, if you don’t have one, and then add your site to Yahoo Site Explorer. Authenticate it by following Yahoo’s instructions. That’ll give you data from Yahoo about any issues that prevent the engine from ‘crawling’ your web site, as well as statistics about incoming links, etc..
- If your site has an RSS feed, submit that to Yahoo Site Explorer.
- Set up a Google account, if you don’t have one, and then authenticate your site using Google’s webmaster tools. Google will then provide the same kind of data as Yahoo regarding search issues, links and such.
- Create a Google Sitemap. Some folks say you shouldn’t, but I’m a firm believer in putting lots of information out there.
There you go.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More