Website Suck? No Visitors? Follow these 5 easy steps to Internet Glory.

Internet Marketing

Ian Lurie Sep 17 2007

Almost every business owner I meet says “I have a web site. I just don’t have enough time to make it not suck.”
clipboard cleanup

Well, you don’t need a lot of time to make your website not suck. You can do it while you’re slurping that first latte of the morning.

Here’s how you do it in 10 minutes a day, Getting Things Done-style:

  1. Have whatever you use to manage your to-do list handy: Your Moleskine, your day planner, whatever.
  2. Log in to your web site traffic report. If you don’t have any statistics report, don’t set it up right now. Just make a note on your to-do list to ‘Create Google Analytics Account’. Assign this to yourself. Then make another note on your to-do list to ‘Set Up Google Analytics’. Assign that to your web developer, if you have one, or to yourself. Skip to #5.
  3. If you do have a traffic report, find the 3 search keywords that sent you the most traffic the previous day. Write them down, next to the date. Are they the ones you want? If yes, you’re done with step 3. If no, then add a to-do on your list: ‘Write 150 words about [keyword you want here]‘. Then add a to-do after that: ‘Publish 150 words to web site’. Assign the writing to yourself, and then the publication to your web developer, if possible.
  4. Now, in your traffic report, go to the Top Content or most popular pages report. What’s the most popular page (besides your home page)? Write it down, next to the date. Is the page you want most popular? If yes, great. If no, make sure the page you want to be #1 is featured on the home page and the three most popular pages. If it’s not, create a to-do for each location in which you want to feature this page.
  5. Write down one piece of information you’d like to add to your site. Make it a to-do but mark it as ‘later’.

That’s it. Finish your latte.
latte

A few ways to make it go even faster:

  1. Set up your analytics software to e-mail the relevant reports every night at midnight. That way you don’t have to waste 2 minutes logging in.
  2. Do this all on your computer. Then you can just cut-and-paste the to-dos for other people and e-mail ‘em as appropriate.
  3. Do this all before you do anything else in the morning.

The Monthly Checkup

Every month, go back and review the changes in top keywords and top pages. Also check overall site traffic for the month, and if possible, sales or leads or whatever your conversion goal is.

What are the trends? Are things stable or improving? Then just keep up your 10 minute per day routine. If numbers are falling, or you just don’t like your progress, you have a few choices:

  1. Scream and tear your hair out. I recommend this one regardless, as it’s therapeutic. Just move the latte first.
  2. Get some help. Hire a writer through eLance. Pay them to write one of the pieces of information you listed in #5, above. Then pay someone else to add the page to your site.
  3. Make your site easier to edit. If you have a small site and a small budget, think about setting up your site using one of the big hosted services like SampaSite. If you have a bigger site and a budget of $1000 or so, consider paying someone to set up your site using a tool like Movable Type, so you can quickly and easily add pages on your own.
  4. Give up. This whole internet thing’s just a fad anyway.
Courtesy of Wikipedia

Courtesy of Wikipedia

A Note

I cheated a bit. My headline says ‘website suck?’. But the truth is, it should’ve said ‘Internet Marketing Campaign Suck?’. Because this article is really about internet marketing, and there’s a lot more to it than your website. I took poetic license for the sake of a better headline. I apologize.

Another Note
This post is about what you can do in 10 minutes per day. There is, of course, lots more you can do…

tags : conversation marketingtutorials

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9 Comments

  1. Chris

    Man, these are so easy I can do them in the bathroom.
    What, no one else takes their laptop into the bathroom with them? Pfft.

  2. Bob

    This is a good 80/20 article. Focusing on the 20% that makes the results is what small business ownership is about.
    Now, can you do this with staff management?

  3. thanks for the tips

  4. Sue

    Ah, this is what I did not know. I’ve looked at those numbers you mentioned, but didn’t know what to do with them. Now I know, and I’m looking forward to seeing what will happen as I practice this next, new (to me) step. Great information, Ian. Thank you!

  5. Chetan

    Just a simple question ‘If I don’t have any traffic, what will i analyze in my traffic report?’ Give some tips on zero traffic sites. Thanks!

  6. Ian

    @Chetan If you truly have ZERO traffic there’ll be nothing to analyze. Then it’s time to have a look at why your site’s invisible. Is it missing from the search engines, or is something else wrong?

  7. Thanks, I think I finally stumbled on a site that is helpful to this old fool who thinks he can figure out this web marketing without being a “techie”. Simple straight forward and yes, actually, you use some humor. Refreshing.

  8. James

    I stumbled upon your site today and must say it. along with this post, is one of the most useful one’s I’ve found. Good job:)

  9. irishbuck

    I enjoyed this post but, I wonder if when implementing this procedure if you should review your results every 2 weeks, in other words a bit more often, instead of every month. At least when you start doing this. Thanks for the info th think about Ian.

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