Ian Lurie // Mar 21 2004
A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology.
What separates the Internet from other media, though, is the fact that you can actually measure and respond to your audience, even as they respond to your message. In other words, it’s a conversation. And the rules for making that conversation work are pretty simple:
More on these rules in future entries…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More