What’s a Click Worth?
Ian Lurie Nov 10 2006
Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is.
It’s not too hard, trust me. As an experiment, I just finished a little quick worksheet that figures it out for you. Check it out here:
If you have any questions about it post ‘em as comments here and I’ll answer as best I can.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More