Why Does (most) Marketing Suck? CM Summit Presentation

most marketing sucks Featured

Ian Lurie Nov 24 2008

Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’.
In it, I review:

  • A brief history of marketing, as told by beer.
  • Why and how you should select, rather than accumulate, customers.
  • How you can better listen to your audience.
  • The meaning of life. At least as a marketer.

I also answer several specific questions about social media, PPC and the like.
Here’s the recording:

You can also see it at full size: Click here.

tags : conversation marketingtutorials