Why Does (most) Marketing Suck? CM Summit Presentation
Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’.
In it, I review:
- A brief history of marketing, as told by beer.
- Why and how you should select, rather than accumulate, customers.
- How you can better listen to your audience.
- The meaning of life. At least as a marketer.
I also answer several specific questions about social media, PPC and the like.
Here’s the recording:
You can also see it at full size: Click here.