Why Does (most) Marketing Suck? CM Summit Presentation
Ian Lurie Nov 24 2008
Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’.
In it, I review:
- A brief history of marketing, as told by beer.
- Why and how you should select, rather than accumulate, customers.
- How you can better listen to your audience.
- The meaning of life. At least as a marketer.
I also answer several specific questions about social media, PPC and the like.
Here’s the recording:
You can also see it at full size: Click here.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More