Writing for leads: Presentation slides
Ian Lurie Feb 17 2012
I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things.
Here it is – have a look-see:
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More