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Attribution-fu: Slides and video

Ian Lurie 31 Jan, 2014

Analytics

Ian Lurie 30 Dec, 2005

Even More Cookie Hysteria

ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies: http://abcnews.go.com/Technology/wireStory?id=1455081 OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing… Read More

Internet Marketing

Ian Lurie 27 Dec, 2005

Google Print Ads: No Measurement, No Joy

Google’s been dabbling in print ads, and the results so far haven’t been great, says Business Week. They cite lack of flexible pricing, higher costs and an inability to target ads the same way Google Adwords does online. I think there’s a different reason: Measurement. Folks flock to Adwords pay-per-click ads because they can measure… Read More

SEO

Ian Lurie 21 Dec, 2005

Have They No Shame?

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

Analytics

Ian Lurie 15 Dec, 2005

Watch AskJeeves

A couple months ago I started telling folks to watch AskJeeves, now that Barry Diller is at the helm. A quick update: Nielsen is reporting that AskJeeves has seen a 77% increase in search queries. They still only hold under 3% of the market, but at this rate they could theoretically surpass AOL in the… Read More

Internet Marketing

Ian Lurie 14 Dec, 2005

2006 Advertising: Internet’s Up

Standard & Poor’s is predicting a terrible 2006 for every advertising medium except one: The Internet. It’s not hard to figure out why: With the focus on leaner/meaner/faster everything, the Internet is the logical marketing medium. It’s the only one where organizations can measure their audience, place an ad, and then measure exactly how well… Read More

SEO

Ian Lurie 8 Dec, 2005

Yahoo and Me, We’re Like That…

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More

Internet Marketing

Ian Lurie 1 Dec, 2005

2005: Online Marketing Tipping Point?

ZDNet has a new article up that refers to 2005 as the ‘turning point’ for online advertising. I look at 2005 as even more – it was a watershed year for online marketing. Organizations are catching on: In an age when consumers are skipping TV commercials, cancelling newspaper subscriptions and replacing their radios with iPods,… Read More

Internet Marketing

Ian Lurie 16 Nov, 2005

Sometimes Silence Is Better

Sometimes you’re better off saying nothing at all: www.ralesforsenate.org/issues.html The page shows ‘under construction’ for his ‘issues’ page. All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points? The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This… Read More

Internet Marketing

Ian Lurie 13 Nov, 2005

SMPS Blogging Luncheon

Tuesday, November 15, I’ll be speaking to the Seattle Chapter of SMPS about blogs as a marketing tool. It’ll be pretty free-form, but I’ll cover what really makes a blog a blog, how to decide if you need one, and a few do’s and don’ts… You can get the full information at http://www.smpsseattle.org/calendar/111505.html

Internet Marketing

Ian Lurie 19 Oct, 2005

Another Term Opportunity Slips Away

Dang, looks like I missed another chance to coin a trendy term and make millions. Apparently Micropublishing is the new wave in advertising. Apparently that’s using blogs as an advertising vehicle. Put another way, it’s all about buying ads on lots of small, topical sites and then measuring the return. What a shock. Excuse me… Read More