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Yep. I’m back.

Ian Lurie 18 Jul, 2014

Internet Marketing

What’s the Difference?

by Ian Lurie 5 May, 2006

Internet marketing is not just a phrase that some agencies use to bill more. An internet marketing agency is altogether different from, say, a web site design firm or a search engine marketer. Internet marketing agencies do all of the things you’d get from these kinds of firms, but they pull it together in a… Read More

Internet Marketing

Fear, Uncertainty, Doubt

by Ian Lurie 2 May, 2006

I read an article in the Wall Street Journal yesterday that discussed e-commerce and how it’s now a requirement. Which leaves me wondering: Why do so few retailers do e-commerce right? I have my suspicions. Read on and see why so many online stores fail, and how to avoid their mistakes. Yet so few businesses… Read More

Internet Marketing

SEO, Trust and Other Issues

by Ian Lurie 28 Apr, 2006

An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising. That’s a lot. It’s also a fairly new development. How do you respond? One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy… Read More

Random

Fifty Reasons

by Ian Lurie 31 Mar, 2006

Scott Heiferman has a great list of 50 reasons folks don’t use your web site: 50 Reasons Why It’s a great read. Enjoy!

Internet Marketing

Amazon Marketing Bloopers

by Ian Lurie 29 Mar, 2006

Mike sent me a priceless e-mail from Amazon.com. Here’s the important content: “For the next few days, you can pre-order your copy at a savings of 0% by following the link below.” Then below you see that the price is $6.96, for a savings of $.03. No doubt, this was generated by some of Amazon’s… Read More

Random

Ugly Websites Win

by Ian Lurie 24 Mar, 2006

Ugly websites work best. Think back on the most successful sites on the internet: Google? Ugly. Craigslist? Ugly. Ebay? Ugly. Yahoo? Most successful when they were ugly. IMDB.com? Astonishingly ugly. And right behind them come Blogger.com, Amazon.com, etc.. None of these sites will win any design awards. They have faces only an investor could love.
These sites succeed because they put message and function first, form second…

Internet Marketing

When Creativity Overcomes Good Sense

by Ian Lurie 13 Mar, 2006

The state of Washington is launching a new, $442,000 marketing campaign. They undoubtedly invested a lot of time in coming up with a slogan to rival ‘I love NY’ and ‘What happens here, stays here’. In the end they came up with ‘SayWA’. Yes, SayWA. Huh? After choking on my morning cereal, I decided that… Read More

Internet Marketing

Most Web ‘Pros’ Don’t Measure

by Ian Lurie 17 Feb, 2006

You don’t have to take it from me. A Forrester Report states that only 13% of web professionals at 89 online companies said they actually measure the ROI of all web site changes. Only half said they measure the ROI of major changes. Half said they don’t measure the ROI of any changes at all,… Read More

Internet Marketing

Search Engine Optimization Fraud

by Ian Lurie 13 Feb, 2006

The Wall Street Journal posted an article about a search engine optimization company called Traffic Power. It’s a great lesson in how not to hire an SEO firm. Traffic Power’s tactics included ‘doorway pages’, which are pages invisible to users but crawlable by search engines. These pages are packed with keywords, in order to draw… Read More

Design & Development

Judging, 2: That Cover Thing Again

by Ian Lurie 1 Feb, 2006

Previously, I talked about the moment when a web site visitor decides to stay or leave. Seth Godin has another great post about it: Wait!. Be smart, be focused, and don’t ignore the needs/wants/questions of your audience, or they’ll end up ignoring you.