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Yep. I’m back.

Ian Lurie 18 Jul, 2014

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Overture Renamed Yahoo Search Marketing Solutions

by Ian Lurie 2 Mar, 2005

Yes, it’s true. Overture is changing its name to better reflect its Yahoo! ownership. The implications, for me at least, is that MSN may be moving to their own pay-per-click marketing platform sooner than they’re saying. Why else would Overture rebrand themselves in a way that will clearly ruffle feathers over at Microsoft? I’ll keep… Read More

SEO

WSA SEO Panel Discussion

by Ian Lurie 16 Feb, 2005

I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More

Internet Marketing

Internet Marketing Strategy: It’s Topical

by Ian Lurie 9 Feb, 2005

As traditional search engines branch out to include images and other media in their regular results, as competition broadens among those engines, and as new ranking and classification schemes join the web (think folksonomies – if you don’t know the term, Google it!), focusing on keyword-rich text won’t be enough. It’s time to get topical.… Read More

polaroid Design & Development

Google Mixing Photos into Text Search

by Ian Lurie 8 Feb, 2005

Not sure how I feel about this, but Google is starting to mix photos into their text search results. Search for ‘bicycle’ and you’ll see what I mean. Does this really add value? Or does it clutter up a previously clean interface? Personally I’m not that thrilled with the meaningful results being shoved even further… Read More

talking Random

WSA Panel Discussion

by Ian Lurie 8 Feb, 2005

I’ll be sitting on a panel at the Washington Software Association’s February 15 dinner meeting, “Key Words, Key Strategies, Key Technologies”. If you’re interested in attending you can read up on the event here. There’ll be some heavy hitters there talking about SEO, keyword research and how the world of search may change in the… Read More

Internet Marketing

Internet Marketing in the Conceptual Age

by Ian Lurie 7 Feb, 2005

Wired Magazine published an article in their last issue about the rise of right-brained thinking. It’s the best case for Conversation Marketing I’ve ever heard. And I didn’t even pay the guy… The author, Daniel H. Pink, suggests that just as analytical left-brained thinking drove the Information Age, balanced, left- and right-brained thinking will drive… Read More

SEO

Internet Marketing, Google and SEO Karma

by Ian Lurie 4 Feb, 2005

Wired Magazine has a great article, just posted, entitled Googling the Bottom Line. There are two themes in this article: One, the author’s focus, is that a top-30 ranking is a must if you want to grow site traffic. Duh. The author’s second point is what impressed me most: Unethical search engine optimization techniques wreak… Read More

SEO

Google’s Sandbox

by Ian Lurie 20 Jan, 2005

Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links. I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for… Read More

Internet Marketing

Google Mini Appliance

by Ian Lurie 13 Jan, 2005

Google has introduced a new search appliance, and I’m pretty damned happy about it. Those of you who know me know that that means a LOT. So what’s the big deal? Usability… The Google engine is fast, sophisticated and accurate. It also paved new ground in the search usability field. With the Mini, you can… Read More

Internet Marketing

A Word About Bragging Modestly

by Ian Lurie 11 Nov, 2004

“Brag Modestly” is one of the tenets of Conversation Marketing. Here’s a tale of someone who didn’t read the memo: In principle, a modest boast means you’ve gotten someone else to brag for you. Here’s an example: Me: Hi Fran, here’s this guy, Will, I told you about. He’s really good with search marketing and… Read More