Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

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RSS and the Debates: RSS Has Arrived

by Ian Lurie 30 Sep, 2004

I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired. The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate. From the Bush campaign site: “Track the debates on your personal Web site or blog… Read More

Internet Marketing

Make a Connection With RSS

by Ian Lurie 30 Sep, 2004

The Implications of RSS in a Marketing Environment The most tenuous moment in internet marketing comes when your audience is ready to leave your site. Will they come back? How will you keep in touch? The traditional answer is e-mail – a well-written newsletter is a powerful permission marketing tool that can inform, educate and… Read More

seo small Internet Marketing

Content Management and SEO

by Ian Lurie 28 Sep, 2004

I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive. Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines –… Read More

Analytics

Analyzing SEO Results

by Ian Lurie 27 Sep, 2004

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More

Internet Marketing

Reviewing JohnKerry.com

by Ian Lurie 24 Sep, 2004

Courtesy of Wikimedia Commons I’m a Democrat. I’ll just say that right now. So what I’m about to say in this article is said in the best possible spirit. Senator Kerry, I really hope you win. I really do. But your web site is awful. Let me count the ways: Registration required? Let’s start with… Read More

SEO

Quantifying SEO

by Ian Lurie 22 Sep, 2004

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More

Internet Marketing

The Colloquium

by Ian Lurie 10 Sep, 2004

Editor’s Note: Lenora Edwards is helping build the concept of Conversation Marketing – as part of that she’s working with me in organizing and running the upcoming Conversation Marketing Colloquium. Read on to get her thoughts on marketing in general, Conversation Marketing specifically, and why dogs like dog food… I am so excited about our… Read More

Random

SEO Matters

by Ian Lurie 7 Sep, 2004

Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits. Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.

Design & Development

Unselfish Design: Building a site for your audience, not yourself

by Ian Lurie 22 Jul, 2004

When you picture your web site, who is it for? You, or your audience/customers/clients? Seems obvious, right? A web site is built to address the needs of someone else. You want visitors to buy your product, get your message, support your cause, etc. and the only way to do that is to build a web… Read More

Design & Development

Contingency Design: Learning to Say You’re Sorry

by Ian Lurie 19 Jul, 2004

Ever had a miserable customer experience, but walked away smiling? The lousy dinner that was followed up with free dessert? The terrible phone service compensated by two months free? How about a free First Class upgrade after your flight was delayed? Why did you walk away happy? The meal sucked. The phone company drove you… Read More