Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

Design & Development

Contingency Design: Learning to Say You’re Sorry

by Ian Lurie 19 Jul, 2004

Ever had a miserable customer experience, but walked away smiling? The lousy dinner that was followed up with free dessert? The terrible phone service compensated by two months free? How about a free First Class upgrade after your flight was delayed? Why did you walk away happy? The meal sucked. The phone company drove you… Read More

Internet Marketing

Why did Comdex fail?

by Ian Lurie 28 Jun, 2004

I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More

SEO

Search Engine Optimization: Don’t Forget the Audience

by Ian Lurie 17 Jun, 2004

Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More

Internet Marketing

Keep the Ball Rolling: Ruminations on Conversation Marketing

by Ian Lurie 14 Jun, 2004

Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness…

conversation Internet Marketing

Making Conversations Work

by Ian Lurie 12 Jun, 2004

Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.

SEO

Yahoo: Mad with the Power of it All

by Ian Lurie 28 Mar, 2004

Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More

Design & Development

Towards a Graphics-Free Web

by Ian Lurie 28 Mar, 2004

Here’s a radical idea: The Internet would be better if designers worked to make it graphics-free. Whoa, you say – I like all the pretty pictures. If there aren’t any graphics, it’ll be boring! True enough. A graphics-free web is a goal, and like a lot of goals, you set it with the idea that… Read More

Design & Development

Sound Smart: The Value of Good Code

by Ian Lurie 23 Mar, 2004

I just finished reading Designing with Web Standards – re-reading it, actually. It’s a must-read for anyone who builds web sites. I also strongly recommend reading the first one or two chapters if you’re looking to hire a web design firm. Why? Because Zeldman makes a great argument for why HTML code – all that… Read More

SEO

Yahoo’s New Rules

by Ian Lurie 22 Mar, 2004

With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More

Internet Marketing

What is conversation marketing?

by Ian Lurie 21 Mar, 2004

A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More