Ian Lurie // Jun 11 2007
Sorry, Bill. Just a mild poking of fun here. I did a search for ‘pay per click advertising’ on Google just now, and saw the following:
Note that Microsoft is bidding for, and getting, the #1 position in Google’s sponsored ads. That means they’re outbidding everyone else. Including Google.
Seems like a good idea, right? Beat the 800-pound gorilla at its own game, snag a few more clicks, get more customers. But there are three problems, and each one’s a great lesson learned:
Just to put my money where my mouth is, I rewrote their ad:
MSN Pay Per Click Targeted ads w/ Microsoft adCenter.
$50 in free clicks. Sign up today!
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More