Michael Wiegand // Feb 22 2013
With all the talk about enhanced campaigns results in the last week—on PPC Hero, most notably—we were curious to see how they would fly with a well-known brand, both from a smartphone and tablet perspective.
Enhanced campaigns will legitimately help folks interested in running ads on smartphones, even with Google’s out-of-the-box recommendations for the bid modifier.
That’ll make it really, really easy for small businesses to adopt a mobile advertising strategy.
But, this appears to really ream all of us who got great performance with tablet-specific campaigns.
The big brands and power users will really feel this tablet CPC increase both over time and in the short term with literally no average ad position benefit that I could see.
So, tell me: Are you guys seeing the same thing?
In 12 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. But his new flame is analytics. Outside of work, he enjoys the finer things: cooking, JRPGs, music and whiskey - in no particular order. Read More