Elizabeth Marsten // May 12 2008
These days Ask.com seems to be flailing, desperately trying to control the bleeding of is its’ visitor base and PPC advertisers.
In the world of PPC search engine marketing, I have found increasingly less value from Ask’s paid search advertising program and stopped using their service altogether for several clients.
The days of asking Jeeves the dumbest questions you can think of are far behind us. Even though, their new innovations look like watered down versions of Google results pages. It’s still better than MSN. MSN seems to almost consciously do the exact opposite of Google. But when it comes to pay-per-click advertising Ask.com keeps pushing me away.
Earlier this year rumors predicted that Ask.com might re-brand itself into a women’s focused search engine. Ask squashed that one; maybe they shouldn’t have. Choosing a narrower target audience might help them. Is it too late? Hey Ask! Do us a favor. Run the idea past your execs again. Make yourself an authority then model your PPC display advertising accordingly.
Come on Ask. We can still be friends. Stop making me take my PPC advertising dollars elsewhere. Make me want to buy clicks from you again.
Oh yeah, one last thing. Bring back Jeeves. I have some questions to ask that guy.
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO and Social Media. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a regular on the Portent blog and speaks on PPC across the USA at various conferences. Read More