Ian Lurie // Mar 25 2011
I am biased here. I’m writing a review of a PPC ebook that one of my own staff wrote. You might think that that means I’ll give her a glowing review.
Wrong. I’m biased towards ripping teammates’ writing apart. I edit. I niggle. I ask for changes. I rewrite stuff. When the author is within reach, they may get kicked. I’m downright harsh. So yeah, I’m biased. The fact that I’m saying these books are good means they’ve met the Ian Stamp of Neurotic Approval.
Elizabeth Marsten, Director of Search at Portent, just finished this two e-book series about PPC for small business. It taught me a few things.
If you’re going to understand the niftiness of these books, though, I have to start with the story of the author.
We hired Elizabeth 4 or so years ago. When we hired her, we mentioned ‘pay per click’ marketing to her. But over the phone she thought my COO had said ‘paper clip marketing’. So she spent a day before coming in for her interview trying to figure out what the hell paperclip marketing was.
In spite of that dubious start, she’s gone from an utter PPC neophyte to:
In short, she started clueless about PPC and, in a few years, became a top expert. So she not only knows PPC, she knows how to explain it.
Here’s the tables of contents for the two books:
These books are worth it. Yeah, they cost $37 for both, or $23 for one, and in today’s world of cheap, crappy e-books, that seems expensive. But these aren’t cheap, crappy e-books. They’re real, with quality info.
And I’ll make you a promise, since I’m the guy running the store: If you buy these books and hate them, e-mail me, mention you read Conversation Marketing and I’ll refund your money.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More