Click Fraud: Enough, Already
Click Fraud hysteria is just that. So please stop stressing about it.
Yes, there are fraudulent clicks. But they don’t matter. OK? Here’s proof:
Google has integrated a nifty little click fraud analysis tool into their Adwords PPC system. I just used it to measure the number of fraudulent ‘invalid clicks’ for our biggest PPC client. This client spends over $50,000 on Adwords, every month.
Total potential cost of fraudulent clicks? $2000. Or 4% of their budget. But Google refunded charges for those costs, automatically. So the cost is zero.
Note: I verified Google’s numbers with my own analysis of the client’s log files, and I got 4-5%.
If you spend $10,000 on a print ad, can you expect that that magazine is reporting it’s readership numbers within 5% accuracy? I don’t think so.
Click fraud is real. I am not minimizing it – we watch for it carefully. But it’s a tiny, tiny problem compared to, say, companies who charge you a hefty fee to check for click fraud.
Related post: Estimating Invalid Clicks