Elizabeth Marsten // Feb 7 2011
Are you managing your own or your client's Google Places page promotion? If not, you probably should think about it. It all boils down to PPC type management
in the end and if left to their own devices, you know what will happen. One person fills it out to the best of their ability one time, someone else looks at it
and goes "OK" and then the Places page is checked of the list of to dos.
And in a way, it is. Someone finally claimed it. The URL is there, the description, hours, location, categories and payment, what else is there? Heck they even
put in a couple of photos and linked up the YouTube video version of the commercial. Just sit back and wait for the reviews and customers to roll in right?
Sort of. You could do that. Or you could pimp the heck out of it.
This is PPC. There's no question about it, just really simplified. You deposit a set amount for the account to deduct from each time a person clicks the "boost"
ad. Launched last October to limited cities, it's slowly widening it's reach, now available around the country and moving on to additional categories. Depending
on what categories you've selected for your business will determine your availability. If it's not there for you yet- fill out that "email me when it is available
for my business" link in your Google Places account and unfortunately, wait.
Here's the quick hit list:
Once you are eligible, you'll get to do what I think is really neat, adding "tags" to your Boost listings.
Currently Google Tags is offering a 30 day free trial good through February 28, 2010, after which it's a $25 flat fee per month to use anytime.
Here's are some ads using tags:
All you have to do is click on the "Create Tags" link in your Google Places account and start selecting from the types of tags:
Click on the radio button next to the options to add a URL for an online reservations or menu page, add a notification like a special in store anniversary sale,
add video or printable coupons.
And the quick hit list:
Local businesses should grab hold of this now and take it for a test drive before it really starts to catch on. Especially emergency/house call type businesses,
when your basement is flooding or you're locked out of your car, the listing that gets clicked is the one the jumps out!
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO and Social Media. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a regular on the Portent blog and speaks on PPC across the USA at various conferences. Read More