Elizabeth Marsten // May 21 2008
Google Products are listed on the search engine result pages of Google’s Shopping category.
Each listing is a product that was submitted by a merchant. Listing your own products is free, so why not try it out?
Here’s how to set up your very own Google Product Feed.
Next we’ll create the feed.
These are the required attributes. After you get comfortable with product feeds you’ll be able to choose from many optional attributes too as well as additional information such as brand names, condition, ISBN or UPC codes.
I suggest using &utm_source=google+products. You can create your own tag if you prefer. This tag will also pick up the keywords that the user used while searching Google Shopping.
The easiest wat to add this code is to create a simple Excel formula.
Voila! Your product feed is ready to upload into Google Shopping Search.
Google will now upload and process your list of products. It can take as little as 5 minutes or as long as 48 hours depending on the size and complexity of your file. Wait at least a day before you search for your products and store.
Next Time: Taking this same file and making it work for MSN Live Search Products!
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO and Social Media. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a regular on the Portent blog and speaks on PPC across the USA at various conferences. Read More