Opportunistic PPC Buying: A Great Example
Ian Lurie Sep 15 2008
Hats off to whoever manages Barack Obama’s pay-per-click advertising buy. On Lehman’s bankruptcy announcement today, they immediately bought a super-relevant ad:
Very smart. I’ll bet that key phrase is both cheap and a great traffic generator at the moment.
Keep this in mind: Reading the newspaper and watching the news is a great way to keep your PPC campaign current, and occasionally get a nice coup.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More