The Portent Blog

PPC

8 Sep, 2008

PPC Hero Guest Post – PPC Quality & Relevancy

By Tom Schmitz

Editors Note: Today Portent Interactive welcomes guest blogger Joseph Kerschbaum, Senior Search Marketing Consultant with Hanapin Marketing and one of the funtastic writers of the PPC Hero blog. For Portent Interactive, sharing effective methods and best practices is a passion. Joe shares that passion, so we are thrilled to have him share a little of… Read More

PPC

22 Aug, 2008

Quality Score Updates Make Me Nervous Too

By Elizabeth Marsten

Once again, it’s that time when Google AdWords announces to the world that they will be tweaking their Quality Score algorithm. Rather, as they put it “making an update.” Each time these “updates” occur, I end up on the phone with a Google rep. Each time they’ve done this though, I will give credit where… Read More

PPC

13 Aug, 2008

Top 11 Tips for Picking a 2nd or 3rd Tier PPC Engine

By Elizabeth Marsten

Most optimization tips and instructional guides cover the big 3 of PPC search engines, Google, Yahoo and MSN. But what about all those little guys out there? Have you tried any of those yet? I’ll review some 2nd and 3rd tier interfaces in the coming weeks, how the traffic was, how much it was, the… Read More

so much for secrecy PPC

1 Aug, 2008

No Deep Secrets In PPC Marketing

By Elizabeth Marsten

If you’re like me, you have your Google Reader set up to feed you all the latest, greatest and newest news, tips and tricks in the world of pay-per-click marketing. At the very least you’re set up to receive recaps or topical news items. I noticed that when I receive recaps from Search Engine Land,… Read More

PPC

28 Jul, 2008

Yahoo Outsources Your PPC Ads to India

By Elizabeth Marsten

Not everyone has the ability to work with Yahoo and receive the occasional free optimization help from their “experts.” If you do, carefully review the ads that come back. Several times, I sent in existing ad groups for help with ad optimization (who knows what will get a better quality index score than the search… Read More

PPC

15 Jul, 2008

Do Not Waste PPC Display URLs

By Elizabeth Marsten

The display URL in any PPC ad is a great place to stuff additional keywords, attract attention to your ad and/or increase branding. So it is definitely not a space to be wasted or ignored. Next time instead of simply putting “www.yoursite.com” as the display URL, try some of these simple tests and see if… Read More

PPC

1 Jul, 2008

Get Started with the Google Content Network

By Elizabeth Marsten

When I first started in pay per click marketing the content network was considered a dark, black hole where clicks went to die and impressions soared. Nowadays there is a lot more success, a lot more transparency and a lot more of control that an advertisers can exert over their campaigns. So, when starting a… Read More

PPC

24 Jun, 2008

PPC FAQ – Bidding on Trademarked Terms

By Elizabeth Marsten

I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. What about PPC bidding on branded, trademarked or copyrighted keywords? The fact… Read More

PPC

19 Jun, 2008

PPC FAQ – When to Stop Using PPC Keywords

By Elizabeth Marsten

I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How do you know which PPC keywords to stop using? Rolling right… Read More

PPC

12 Jun, 2008

PPC FAQ – Finding the Right Number of Keywords

By Elizabeth Marsten

I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How… Read More

PPC

11 Jun, 2008

PPC FAQ – Action Packed PPC Keyword Research

By Elizabeth Marsten

I answered a bunch of questions about PPC keywords and realized others may find these useful. I’ll post them here, on the Portent Interactive Blog, over the next several days. You can also ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones… Read More

PPC

29 May, 2008

Create a Microsoft Windows Live Product Feed

By Elizabeth Marsten

As I promised last week, here are step by step instructions for creating a free MSN’s Live Product Search feed. In case you are not sure what a Live Search Product Feed is, we will prepare a list of items to include in Microsoft’s product search engine. First you will need an Windows Live account,… Read More

PPC

21 May, 2008

Create a Google Product Search Feed

By Elizabeth Marsten

Google Products are listed on the search engine result pages of Google’s Shopping category. Each listing is a product that was submitted by a merchant. Listing your own products is free, so why not try it out? Here’s how to set up your very own Google Product Feed. Go to www.google.com/base, click on "Data Feed"… Read More

PPC

12 May, 2008

Ask PPC Advertising Pushing Me Away

By Elizabeth Marsten

These days Ask.com seems to be flailing, desperately trying to control the bleeding of is its’ visitor base and PPC advertisers. In the world of PPC search engine marketing, I have found increasingly less value from Ask’s paid search advertising program and stopped using their service altogether for several clients. If you cannot get a… Read More

PPC

9 May, 2008

Bidding on Trademarked Keywords is Fine: It’s Called Competition

By Ian Lurie

The whole fuss around buying competitor’s keywords in pay per click marketing campaigns is stupid. Moronic. Foolish. Wasteful. Did I mention bad? And stupid? There is nothing wrong with bidding on a competitor’s brand name. Let me say it a different way: If you’re Infiniti, it’s perfectly OK to make sure your ad shows up… Read More