PPC

Ian Lurie 26 Jul, 2006

Click Fraud: Enough, Already

Click fraud is real. I am not minimizing it – we watch for it carefully. But it’s a tiny, tiny problem compared to, say, companies who charge you a hefty fee to check for click fraud.

PPC

Ian Lurie 30 Aug, 2005

Stupid Google Adwords Tricks

Yup, it’s ranting time. Why are the biggest online players the worst online marketers? I don’t know the ‘why’ but I can sure prove the ‘what’. Here’s a story of Yahoo and GoDaddy wasting pay-per-click dollars like they owned their own mint. It’s also a great story of what not to do. I was searching… Read More

PPC

Ian Lurie 26 Aug, 2005

Click Fraud Hysteria

I’m sure you’ve all heard of click fraud by now. In case you haven’t, here’s a quick primer: Click fraud occurs when someone clicks repeatedly on a pay per click advertisement (say, a Google Adwords ad) for the sole purpose of spending the advertiser’s money. Click fraud has become a cottage industry. Folks worldwide get… Read More

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