pvv PPC

Michael Wiegand 8 May, 2009

New Predictive PPC Tool: Paid Search Return Estimations

The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page – but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of… Read More

seo k jones PPC

Ian Lurie 6 May, 2009

Book Review: Visual Search Engine Optimization

This is a guest book review by Michael Weigand, a PPC guru at my company, Portent. Visual® Search Engine Optimization, penned by Pepperjam founder Kristopher Jones, is an awesome take-off point for anyone looking to make major site improvements for SEO. Anyone that can build an affiliate empire the way Jones has should have some… Read More

PPC

Elizabeth Marsten 9 Apr, 2009

36 Reasons You Need This Dummies Book

Everyone knows those distinctive for Dummies books; the bright yellow cover, the triangle headed man with pointy fingers and the strange feeling you might have picking up something for Dummies. Why? Because you know you’re smart. Why would you need a book for Dummies? (Because I co-authored one, that’s why.) Need a little more than… Read More

Yahoo-Ad-Scheduling PPC

Elizabeth Marsten 17 Mar, 2009

Yahoo Finally Gets a Clue and Adds Ad Scheduling & Demographic Bidding for You

Jeepers Shaggy, it’s about time! You know when MSN AdCenter has a tool that you don’t you’re getting lapped. Even if it’s not the most robust or granular tool, it’s still rather helpful to be able to choose at what time during the day your ads show or being able to incrementally adjust your bids… Read More

PPC

Elizabeth Marsten 6 Mar, 2009

Keyword Resource Tools that Aren’t Keyword Tools

We’re all very well familiar with Google’s myriad of keyword generation tools, be it within the AdWords interface, the external keyword tool, by URL, by similar keywords, by topic or the new “search based keyword tool.” Then of course each search engine has it’s own keyword tool generator, add in the Wordtracker, Wordstream and Trellian’s… Read More

elephant-purple PPC

Ian Lurie 11 Feb, 2009

Dynamic Keyword Insertion For Landing Pages

I spent part of today being puked on. Not the way you’d expect this blog post to start, I know, but I had to get that off my chest. For the last 3 days, I’ve had the flu. My son had it for 2 days, too. It was a bad cold for us. My daughter… Read More

PPC

Ian Lurie 9 Feb, 2009

Competitive Keyword Bidding: France Loses Its Mind

Corporate Eye has a post today about two French companies who are suing Google. The reason? Google has allowed competitors to bid on terms for which the two companies hold trademarks. I’ve ranted about this before, so I won’t belabor it now. Instead, let’s try a few hypotheticals: Let’s say you’re BMW and you want… Read More

PPC

Elizabeth Marsten 19 Jan, 2009

Is the AdWords Keyword Performance Module of any use?

A couple of months ago, Google AdWords launched another tool to their already hefty arsenal of pay per click optimization and monitoring devices: the keyword performance module. If you already know what that is, great! Let me know what you think about it. If not- it can be found on your Campaign Management tab under… Read More

PPC

Elizabeth Marsten 12 Jan, 2009

Microsoft AdCenter Finally Brings Us Custom Date Ranges

Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months… Read More

PPC

Elizabeth Marsten 29 Dec, 2008

AdBrite: Trash or Treasure?

AdBrite has been around awhile, they’ve been conventioning and promoting and press releasing, trying to grow their brand and their business and I have always been a sucker for testing a new platform. You just never know when you’re going to find that 2nd or 3rd tier platform that turns into a gold mine. Previously… Read More

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