Ian Lurie 26 Jan, 2007
Yahoo has announced they’ll be changing the way they rank paid ads: Simply bidding the most won’t get you the top spot for their pay per click ads any more. Google Adwords have been ranked this way for some time. What’s it mean? The quality of your ad, and of your landing page, is now… Read More
Ian Lurie 2 Dec, 2006
Every few months a client comes to me and says “Now that I’m top 3 for Super Widgets in the unpaid rankings on Google, can we cancel my paid search listings?” Usually, no. Here’s two reasons: If you have a top-3 spot in the paid rankings, your competitors don’t. You’re denying them access to the… Read More
Ian Lurie 30 Oct, 2006
Just finished an experiment with a client. First, this was the situation: They wanted the #1 position for their biggest keyphrase. But they couldn’t afford it – they received too many clicks in the course of the day. We reviewed their site and sales statistics, and noticed that most of their customers arrived at lunch… Read More
Ian Lurie 19 Aug, 2006
I just completed a basic pay-per-click marketing checklist. It’s now available as a free download. Your comments and suggestions are welcome.
Ian Lurie 26 Jul, 2006
Click fraud is real. I am not minimizing it – we watch for it carefully. But it’s a tiny, tiny problem compared to, say, companies who charge you a hefty fee to check for click fraud.
Ian Lurie 30 Aug, 2005
Yup, it’s ranting time. Why are the biggest online players the worst online marketers? I don’t know the ‘why’ but I can sure prove the ‘what’. Here’s a story of Yahoo and GoDaddy wasting pay-per-click dollars like they owned their own mint. It’s also a great story of what not to do. I was searching… Read More
Ian Lurie 26 Aug, 2005
I’m sure you’ve all heard of click fraud by now. In case you haven’t, here’s a quick primer: Click fraud occurs when someone clicks repeatedly on a pay per click advertisement (say, a Google Adwords ad) for the sole purpose of spending the advertiser’s money. Click fraud has become a cottage industry. Folks worldwide get… Read More