PPC

Quality Score Updates Make Me Nervous Too

by Elizabeth Marsten 22 Aug, 2008

Once again, it’s that time when Google AdWords announces to the world that they will be tweaking their Quality Score algorithm. Rather, as they put it “making an update.” Each time these “updates” occur, I end up on the phone with a Google rep. Each time they’ve done this though, I will give credit where… Read More

PPC

Top 11 Tips for Picking a 2nd or 3rd Tier PPC Engine

by Elizabeth Marsten 13 Aug, 2008

Most optimization tips and instructional guides cover the big 3 of PPC search engines, Google, Yahoo and MSN. But what about all those little guys out there? Have you tried any of those yet? I’ll review some 2nd and 3rd tier interfaces in the coming weeks, how the traffic was, how much it was, the… Read More

so much for secrecy PPC

No Deep Secrets In PPC Marketing

by Elizabeth Marsten 1 Aug, 2008

If you’re like me, you have your Google Reader set up to feed you all the latest, greatest and newest news, tips and tricks in the world of pay-per-click marketing. At the very least you’re set up to receive recaps or topical news items. I noticed that when I receive recaps from Search Engine Land,… Read More

PPC

Yahoo Outsources Your PPC Ads to India

by Elizabeth Marsten 28 Jul, 2008

Not everyone has the ability to work with Yahoo and receive the occasional free optimization help from their “experts.” If you do, carefully review the ads that come back. Several times, I sent in existing ad groups for help with ad optimization (who knows what will get a better quality index score than the search… Read More

PPC

Do Not Waste PPC Display URLs

by Elizabeth Marsten 15 Jul, 2008

The display URL in any PPC ad is a great place to stuff additional keywords, attract attention to your ad and/or increase branding. So it is definitely not a space to be wasted or ignored. Next time instead of simply putting “www.yoursite.com” as the display URL, try some of these simple tests and see if… Read More

PPC

Get Started with the Google Content Network

by Elizabeth Marsten 1 Jul, 2008

When I first started in pay per click marketing the content network was considered a dark, black hole where clicks went to die and impressions soared. Nowadays there is a lot more success, a lot more transparency and a lot more of control that an advertisers can exert over their campaigns. So, when starting a… Read More

PPC

PPC FAQ – Bidding on Trademarked Terms

by Elizabeth Marsten 24 Jun, 2008

I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. What about PPC bidding on branded, trademarked or copyrighted keywords? The fact… Read More

PPC

PPC FAQ – When to Stop Using PPC Keywords

by Elizabeth Marsten 19 Jun, 2008

I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How do you know which PPC keywords to stop using? Rolling right… Read More

PPC

PPC FAQ – Finding the Right Number of Keywords

by Elizabeth Marsten 12 Jun, 2008

I answered some questions about PPC keywords yesterday then realized that you might find these useful. I’ll keep posting PPC questions and answers over the next several days. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. How… Read More

PPC

PPC FAQ – Action Packed PPC Keyword Research

by Elizabeth Marsten 11 Jun, 2008

I answered a bunch of questions about PPC keywords and realized others may find these useful. I’ll post them here, on the Portent Interactive Blog, over the next several days. You can also ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones… Read More