PPC

Kiko Correa 11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

Photo of the Andromeda Galaxy PPC

Elizabeth Marsten 8 Mar, 2013

Confessions of a PPC Control Freak on Enhanced Campaigns

We’ve discussed it, talked about it, webinar-ed, convened around the water cooler, blogged and tweeted. Opinions are hot, high, frequent and mixed. One thing is for sure, it’s not going away. Each time it seems as if the proverbial dust has settled, more about EC is announced. Each week a Google webinar reveals a few… Read More

Adroll's FBx image PPC

Timothy Johnson 28 Feb, 2013

How Facebook Exchange Worked for Us and Why It Could Work for You

What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach and custom targeting of their ads. FBx allows you to run real-time bidding and remarketing Facebook ads through one of their partner… Read More

Enhanced Campaign CPCs PPC

Michael Wiegand 22 Feb, 2013

Testing AdWords Enhanced Campaigns: Tablet CPCs Suffering Thus Far

With all the talk about enhanced campaigns results in the last week—on PPC Hero, most notably—we were curious to see how they would fly with a well-known brand, both from a smartphone and tablet perspective. A quick enhanced campaigns case study The methodology: Chose 1 brand campaign, 1 non-brand campaign Established baseline of performance for… Read More

PPC Hangout graphic PPC

Michael Wiegand 20 Feb, 2013

AdWords Enhanced Campaigns – PPC Hangout

Portent PPC Google+ Hangouts This will serve as the pilot for Portent’s ongoing hangout series where we talk about paid search current events and give you our analysis and commentary. Today’s hangout topic: AdWords Enhanced Campaigns A new feature announced just recently by Google. It’s caused quite a hullabaloo in the industry, to say the… Read More

Angry Old Lady with Rolling Pin PPC

Timothy Johnson 7 Feb, 2013

AdMedia’s Bid4Keywords: Quality Traffic or Scam?

Here at Portent, we’re always looking for new advertising platforms to test out. We’ve had our eye on AdMedia’s Bid4Keywords paid search advertising for a while. AdMedia has been offering Bid4Keywords service since 2007, but we had never given it a try, until now. We set up a test to get to know the service… Read More

fake-google-ad-dsas PPC

Elizabeth Marsten 10 Jan, 2013

Dynamic Search Ads: A Slow and Painful Journey

Armed once again with intern Tim and a few dollars from Portent’s pocketbook, I decided to take Dynamic Search Ads (DSAs) for a spin using our small business PPC Essentials management package as a test case. I made up my mind pretty quickly and an informal poll of my massive follower list (massive being a… Read More

PPC smack-talking birds PPC

Elizabeth Marsten 18 Dec, 2012

PPC Predictions for 2013: Why Not?

I’ve never done a prediction piece for the Portent blog before but based on the number of times a year I get asked “how much will I make from PPC?” I must have a crystal ball somewhere. (Particularly since when this question is usually asked, it’s been 5 minutes, I haven’t seen the cart funnel,… Read More

PPC

Elizabeth Marsten 28 Nov, 2012

Twitter Ads: Terrible or Terrific?

In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More

pla-roi PPC

Michael Wiegand 15 Oct, 2012

Steal This Product Listing Ads Dashboard Before Wednesday

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There… Read More