Elizabeth Marsten // Mar 28 2011
It took me much longer than I anticipated it would, but here they are! PPC eBooks meant for small businesses- small business being defined as a PPC budget of $1,000 or less in a month. That’s not to say a $500,000 per month budget wouldn’t benefit from this information, it’s just as a small business owner on the side, I get it. I get how tight money is and how every dollar you spend on advertising or invest in something is a big gamble when you don’t have a lot to start with.
Glad you asked! The unique approach on these books is that they are about process. Driving decisions and actions to keep people from not only making common PPC mistakes, but how to troubleshoot them. How to get started off right and stay right throughout your marketing efforts, more importantly.
Every dollar you waste on clicks that get you nothing is gone. Nothing you can do about it. But do you know why? Or what is “good” from “bad” when it comes to PPC?
That is what I am trying to help you figure out. For example, at what point do you know which type of match type to use? What’s the line for when a keyword has X number of impressions that it’s too much and should go to phrase or exact match? Or how about how much to bid vs. what Google’s suggested bid is? How much is too much?
Help Centers give you definitions and best practices for their engine, but you know your business best. Combine that with specific guidelines and common sense and you’ll be surprised how much better your PPC will run.
Enough with the spiel, you want to know how to get these books, right?
There are two books total, $37 for both or $23 for one.
Ready to Start an Account
Ready to Start Bidding and Buying
Expanding Your Account
Advertising on the Content (Display) Network
Adwords Tools and Features
You can buy them (or read more about them HERE.)
And here’s what seals the deal- if you buy them, read them and hate them- return them. For a full refund.
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO and Social Media. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a regular on the Portent blog and speaks on PPC across the USA at various conferences. Read More