Writing Killer Ad Copy: SMX Advanced Seattle Speaker
Elizabeth Marsten May 28 2009
That’s right, yours truly is on one of many SMX Advanced panels this June 2 and 3rd in Seattle, dedicated to organic, paid search and internet marketing tactics. In particular my panel is on the paid search track for “Writing Killer Ad Copy- The Interactive Edition.” After the conference, I’ll post my presentation here (or rather a link to it) for those that couldn’t make it across the country or foot the entry fee into the conference. A sneak peak of what I’ll be presenting on:
Writing ads that use guilt or are aggressive:
Buy My Stuff Now
Hey You! Yeah, You.
What are you waiting for?
Stuffed Animal Sale
Remember that kid you made cry?
Save on Super Soft Stuffed Animals!
Thinking outside the conventional box of ad copy:
Avoid Wedding Disasters
Get the Dress, the Tiara &
the Swans. You Earned it!
And my favorite…writing ads that sound dirty, but aren’t. You’ll just have to come back after June 3rd and checkout the entire presentation!
VP of Search Marketing
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Content. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a ClickZ columnist, a Lynda.com author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con. Read More
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- Make Your Google Shopping Campaigns Multilingual
- PPC and SEO — Shouldn’t They Get Along?
- Getting Started with Mobile Bid Modifiers
- Unexpected Loss of Control: Google AdWords Exact Match Controversy
- Top Seven Targeting Tactics for the Google Display Network