Speaking at SMX Advanced 2010
Elizabeth Marsten Jun 4 2010
If you’re one of the lucky few going to this sold out conference, be sure to come by and check out the paid search track session- Test that Ad! on Tuesday at 3:30pm. I’ll be speaking on some themes to test, tricks to test and things to try!
Paid Search Track
Test That Ad! – Let’s face it. The creative, when it comes to paid search ad copy, doesn’t give you a lot of room to be creative. You’ve got so little space, so little time your ad will be viewed, that it’s essential that every word counts. You’re testing religiously, right? But can you be testing better? And are there things you should be trying that you might not be aware of? This session aims to educate and surprise even the advanced paid search marketer.
- Alex Cohen, Senior Marketing Manager, ClickEquations
- Melissa Mackey, Online Marketing Manager, Fluency Media
- Elizabeth Marsten, Director of Search Marketing, Portent Interactive
- Matt Van Wagner, President, Find Me Faster
Vice President of Search Marketing
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Analytics. If you really want to know more about her check out her bit.ly bundle. Elizabeth has written several ebooks, is a ClickZ columnist, a Lynda.com course author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con. Read More