Writing Killer Ad Copy…and not getting arrested
Elizabeth Marsten Jun 5 2009
As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads.
Keep in mind that this presentation was created for advanced paid search specialists. The purpose of the session was to get people thinking “outside the box.” My job was to go so far outside the box that it would be almost uncomfortable and to also bring humor to what can be a very tedious job, managing paid search campaigns.
Read the warnings and disclaimers slide thoroughly. Use common sense and remember that the content network is a GREAT place to try stuff like this. Content network ads have to be attention getting in order to get that person to leave the content they’re currently viewing. These tactics are a fantastic way to do that. And yes, they really work.
VP of Search Marketing
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO, Social Media and Content. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a ClickZ columnist, a Lynda.com author, a Dummies book author and speaks on PPC across the USA at various conferences including the SMX shows, mozCon and Hero Con. Read More
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