Yahoo PPC = Me Go Insane

I am trying

desperately

to find a way to e-mail Yahoo PPC reports. Or get access to the API.

Yahoo has no apparent way to find any of that information. Here’s their super-helpful reports documentation:

Really?! Use the reports page to generate reports?! Wow. I never would have thought of that.

Please help. Before

I

go

ins

a

n

e

Disclaimer: It’s 8 AM. I may be missing something painfully obvious. But really, with 3 Yahoo-certified folks on staff you’d think we’d be able to figure this out…?

Follow up: My staff helpfully pointed me to the Yahoo Help Center. Then we couldn’t find it, either. So here’s a follow-up dare: Log into your Yahoo PPC account. Then try to find the help center. I dare you. However, I took a moment, on her advice, and searched for ‘automated reports’. That took me right back to the helpful page above.

(Ian goes away to cry, quietly)

Follow up, 2: A search for ‘API’ got this:

Okaaayyyy….

(Ian goes away to find something to stomp on)

Follow up, 3: I went to developer.yahoo.com. Found the Yahoo search marketing api. Yippee! If I can’t get e-mail easily, at least I can write my own program to do it. Joy! More later…

Follow up, 4: They charge for use of their API. I’ll pay, but somehow forcing everyone who wants to pull PPC data, rather than having to log in every time to get a simple report, seems wrong, dontcha think? Yahoo, if you want to catch up with Google Adwords, you’d better introduce e-mail reporting capability.