Yahoo PPC = Me Go Insane
Ian Lurie Jun 12 2007
I am trying
to find a way to e-mail Yahoo PPC reports. Or get access to the API.
Yahoo has no apparent way to find any of that information. Here’s their super-helpful reports documentation:
Really?! Use the reports page to generate reports?! Wow. I never would have thought of that.
Please help. Before
Disclaimer: It’s 8 AM. I may be missing something painfully obvious. But really, with 3 Yahoo-certified folks on staff you’d think we’d be able to figure this out…?
Follow up: My staff helpfully pointed me to the Yahoo Help Center. Then we couldn’t find it, either. So here’s a follow-up dare: Log into your Yahoo PPC account. Then try to find the help center. I dare you. However, I took a moment, on her advice, and searched for ‘automated reports’. That took me right back to the helpful page above.
(Ian goes away to cry, quietly)
Follow up, 2: A search for ‘API’ got this:
(Ian goes away to find something to stomp on)
Follow up, 3: I went to developer.yahoo.com. Found the Yahoo search marketing api. Yippee! If I can’t get e-mail easily, at least I can write my own program to do it. Joy! More later…
Follow up, 4: They charge for use of their API. I’ll pay, but somehow forcing everyone who wants to pull PPC data, rather than having to log in every time to get a simple report, seems wrong, dontcha think? Yahoo, if you want to catch up with Google Adwords, you’d better introduce e-mail reporting capability.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More