Yahoo Search Marketing: The Conversation Widens
Ian Lurie Jan 26 2007
Yahoo has announced they’ll be changing the way they rank paid ads: Simply bidding the most won’t get you the top spot for their pay per click ads any more.
Google Adwords have been ranked this way for some time.
What’s it mean? The quality of your ad, and of your landing page, is now as important as the bid amount. A higher-quality ad will get a higher clickthru percentage and move up in the rankings, regardless of bid amount.
So just ‘throwing together a few PPC ads’ won’t do the trick any more.
You need to Sound Smart, too.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More