10 ways to get into big trouble in marketing

April 29, 2012 by in Random
  1. Base your campaigns on the ‘average’ customer.
  2. Only follow the data.
  3. Never follow the data.
  4. Skimp on content.
  5. Wait for perfection (hint – you’ll never get it).
  6. Leave design to designers (hint – you need to know about it, too).
  7. Leave development to developers (hint – see above).
  8. Micromanage.
  9. Use empty controversy as an outreach tool.
  10. Ignore the art in what you do.
Ian Lurie
/ @portentint
Portent's Founder & CEO

Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >

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Comments

One Response to “10 ways to get into big trouble in marketing”

  1. Perry - May 3, 2012 at 6:26 am #

    Not paying close enough attention to my content was one of my first major errors. In the beginning of my marketing efforts i often had a lot of difficulty in comming up with compelling and appropriate content for my review sites. However now that i am including more targeted content my sites conversion rate has more than doubled.