Elizabeth Marsten // Aug 20 2010
As I get deeper and deeper into the roles of director and get more involved with the personnel decisions and training, it occurs to me how very little people actually utilize the resources available to them when scoping out a company like Portent. And how those little things are actually applicable to any job or internship, not just Portent or the industry.
So for those of you looking to “break into the biz” or curious on what we look for, I’ll lay it right out for you and challenge you to make my job hard. Not in the way where I have to sift through spelling errors or corny subjects lines, but hard in the way where I can’t decide who to hire.
The most common position I have open is intern. The full service internet marketing intern- which means you get exposure to all the marketing departments. I guarantee you, this is a rare and valuable training opportunity. And I’m not just saying that because it’s my company. Go ahead and try and find one near you. One that allows you to do and learn copywriting, link building, social media, PPC and SEO. Yeah, you won’t.
That also means that it’s a super entry level position. That means you don’t actually have to have previous marketing experience, internships or course work. The ideal candidate is impressive in the areas of organization, detail oriented, ambition, intuition, well spoken/written, intellectually curious and slightly geeky or nerdy.
But what else do we look for?
Remember, it’s for a MARKETING company. If you can’t market yourself, how are you going to market anything else?
Elizabeth supervises the overall search division at Portent, which includes PPC, SEO and Social Media. Check out her modest brag link bundle if you really want to know more: http://bitly.com/bundles/ebkendo/5 She has also written ebooks, is a regular on the Portent blog and speaks on PPC across the USA at various conferences. Read More