Ian Lurie // May 21 2007
My blog’s categories stink. So, I’m figuring out a new structure. Then, of course, I’ll have to rearrange all my articles. Argh.
If you want to avoid that pain, or at least minimize it, here’s a process for developing a good, flexible category set:
So for example, here’s my blog:
My blog will help people who need to better use the internet as a marketing medium.
What stops them from doing that?
That doesn’t mean I’ll get rid of stuff like e-mail marketing. It just means I’ll relocate those articles by clustering them around tags or some such. Or, I may just keep those categories and add on.
Either way, if you follow these steps you can prune your category list and develop a structure that’s in line with your blog’s purpose.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More