Ian Lurie // Oct 24 2007
I broke the cardinal rule of blogging Tuesday: Don’t post angry.
In my We’re All Idiots post, my tantrum poked at Robert Gorrell’s post about Viral Marketing and Word of Mouth.
In my haste, I was unclear: GrokDotCom, Seth Godin and co. are the folks who invented these terms. When they reference Word of Mouth Marketing, Viral Marketing, etc., they’re not using those phrases as a trendy marketing device. They’re using them as a teaching tool.
My blood boils, though, when I see folks who know very little about marketing prattling on, mixing in phrases like ‘Web 2.0′, ‘viral marketing’ and ‘attention metrics’ at random because they read them in Wired in an airport terminal.
So Robert, I definitely owe you a public apology.
Everyone else: Writing when steam’s coming out of your ears is just fine. But I suggest waiting 24 hours before you publish what you wrote.
I shall now go to bed without any supper.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More