Ian Lurie // May 15 2007
In step 1, we walked through how to get started: Setting up your blog, and building a list of sites to watch for story ideas.
Now it’s time to figure out what you’re going to write. Here’s how I do it:
A quick snippet from my blog planner.
New idea occur to you mid-week? Want to write about it right now? Great! Go ahead and do it. This planning system isn’t a ceiling – it’s a floor. You can always write more/different stuff.
When I suggest reviewing other blogs, I’m not suggesting you rip them off. Think of your blog beat as an ongoing conversation. You should post a follow-up to someone else’s story if you have something to add. Here’s an example: Earlier today, I read a post from Steve Rubel about editorial calendars in the social sphere. I got excited about it, and wrote a reply with my ideas as to how we could make the concept even better. And I provided a clear link back to his post. That keeps the conversation going.
Of course, if you come up with an idea on your own, you should write about that, too. Nothing wrong with starting a new conversation.
And, if you’re still stumped, try my bloggage-clearing solution.
And Again, Giving Credit Where Credit is Due
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More