Ian Lurie // Mar 15 2011
Guy Kawasaki is an egotistical jerk.
That was my first impression. I was at Gnomedex a few years back. He stood up in front of the audience and said, “I’ve got lots of stuff I can talk about.” Then he presented three possibilities and let us choose. Are you kidding me? He didn’t even prepare?! The nerve.
Then he started speaking.
I got more out of his short talk than every other presentation that day. And some of those were great, too. While he talked, I frantically scribbled a few dozen ideas he spawned.
His latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, did the same thing for me. So instead of spamming you about how wonderful the book is, I’m going to list the ideas I got from the book. Then you decide if you want it.
I admit, there are more than that. Some are humdingers. But I won’t give everything away, for once.
If Kawasaki does have a big ego, he’s earned it.
You should read this book. If you’re running your own company, you must read this book.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More