Ian Lurie // Dec 14 2009
We’re in a quickie culture, and I’m sick of it.
Just once, I’d like to see a businessperson or marketer interested in building truly lasting wealth or a lasting organization.
“Lasting” means “past my next bonus check” or, God forbid, “past my retirement/death”.
Seriously. The last few years have brought us credit default swaps, collapsed banks and a bunch of Mariner’s trades that make you wonder what they’re pumping into the vents at Safeco Field.
Gotta put a stop to it. Or buy an island somewhere and build a bunker on it.
First, you have to have vision.
“Vision” means “I have the balls/ovaries to make unpopular decisions that I really believe will pay off in the long run.”
Second, you have to be a leader.
“Leader” means “I listen to other points of view, but I understand that, in the end, this is my decision.”
Third, you have to be strategic.
“Strategic” means “I will not make some dumb-assed decision (credit default swaps, anyone?) for a quick burst of cash/warm tingles.”
Fourth, and most important, you have to be ethical.
Ethics are apolitical. They’re ecumenical. They’re not complicated.
“Ethical” does not mean “nice”. It means “I want to build something lasting.”
Lasting things are big and small. A walnut tree you plant in the front yard. A corporation. A college fund for your kids. A restored 68 Mustang. Even a lasting impression. Hear that, marketers?
Who wants to end the bullshit, shortsighted, moronic quickie culture and actually work on real stuff? Raise your hand with a comment.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More