Judging a Book By Its Cover
Ian Lurie Jan 17 2006
In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a weather report? Probably not. So, in case you haven’t heard me say this before, ‘dress appropriately’ does not mean ‘look cool’ or ‘play with new technologies’. It means think about how you can please your audience in less than a second.
Creativity matters. But so do first impressions. Always dress appropriately. And always dress simply.
You can read the full article here.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More