Nike vs. Adidas for Soccer Supremacy

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Ian Lurie Jun 8 2006

Stadium in Munich

Photo Courtesy of Abdulaziz Almansour

Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.

They’re focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito.

Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.

I don’t know if it’ll work, but the merits are clear: Nike is acting ‘small’, eschewing media channels that Adidas has wrapped up, and is going right around them online.

tags : conversation marketing

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3 Comments

  1. Howland

    I like Adidas MUCH better then Nike. In terms of design, their football kits are much more inspiring and superior.

  2. billy

    adidas sucks!!nike is much better!!

  3. brendon

    nike could never touch adidas in my books. i prefer adidas anyday

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