Overture Renamed Yahoo Search Marketing Solutions

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Ian Lurie Mar 2 2005

Yes, it’s true. Overture is changing its name to better reflect its Yahoo! ownership. The implications, for me at least, is that MSN may be moving to their own pay-per-click marketing platform sooner than they’re saying. Why else would Overture rebrand themselves in a way that will clearly ruffle feathers over at Microsoft? I’ll keep track of this and keep everyone apprised…
Overture Name Change FAQ

tags : conversation marketing

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