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Isla McKetta 14 Mar, 2013

The Life of Pi Part Deux: What Does an Internet Marketing Firm Do? (In Vines)

Back in November, we detailed the (Real) Life of Pi from pre-dawn breakfasts at the train station to lights out. In honor of International Pi Day, we decided to pull back the curtain again so you can see how each department contributes to the Internet marketing expertise here at Portent. Account Strategists @portent Account Strategists… Read More

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Ian Lurie 1 Mar, 2013

30 Tips for Awesome Presentations – Video and Slides

Here’s the video from yesterday’s webinar, 30 Tips for Awesome Presentations, in case you missed it and would like to hear my dulcet tones: And the slides: And the audio, for all you podcaster types: I’ll be uploading a transcript on Monday or Tuesday!

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Katie L Fetting 16 Jan, 2013

Portent: Kings of the (Snow) Castle

Last Saturday, Portent owned the Snow Day Snow Castle competition (though we didn’t win—drats, that REI!). The building contest and subsequent Guinness Book of World Records’ record-breaking snowball fight benefited the Boys and Girls Clubs of King County.  Below are the fruits of our labor: Video and original music by Josh Patrice We had a great… Read More

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Ian Lurie 11 Jan, 2013

Stupiphanies: Lessons for leaders

Every now and then I have these epiphanies so blindingly obvious that, when I point them out, people look at me like I’m a hapless dolt. I call these ‘stupiphanies.’ Most of mine relate to leadership, either as a parent or a CEO. A few I’ve had in the last month are particularly worth sharing:… Read More

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Katie L Fetting 30 Nov, 2012

The (Real) Life of Pi

Intentional or not, Ang Lee and his certain-to-be-Oscar-nominated movie have infringed on our copyright.  Way before there was some weird kid in a turban floating around with a tiger, there was PORTENT, INC.  Pi.  And way, WAY before the weird turban tiger floating, we had a life.  And we still do. So skip the multiplex… Read More

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Ian Lurie 6 Nov, 2012

How to write universe-conquering proposals

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

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Jack Martin 28 Sep, 2012

Portent Open House: How to Party in a Historic Building

How is it going, Portent? I’d like to field this question: it is going great. Maybe I’m just feeling great because of what happened last night. What happened last night? You remember that Portent moved downtown to Seattle’s Smith Tower in June. Since then, life has been a lot like the 1996 blockbuster film The… Read More

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Ian Lurie 9 Sep, 2012

SearchLove Boston, SIC, PubCon, Oh my!

By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More

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Ian Lurie 29 Aug, 2012

How I almost went whacked-out pooh brain

My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie

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Ian Lurie 22 Aug, 2012

A corporate leadership mantra: It’s not about you

I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More

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Ian Lurie 8 Jun, 2012

6 lessons that changed my career

I’m feeling introspective today. These are realizations to which I can point and say “Yep, that’s where I changed”: It’s not all about me. Successes, failures, perceived snubs, etc. are never solely my own. Share credit, accept blame, assume the best of people (a continuing struggle for me, but hey, I’m working on it). Mistakes… Read More

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Ian Lurie 1 Jun, 2012

Portent moves downtown

So, here we are: Downtown. Smith Tower. At first, I started this post with “When I started my company…” Then I slapped myself. This isn’t about me. Here’s what this move is about: A great team creating growth Portent’s been truly firing on all cylinders for a while now. I’m very hard on myself, and… Read More

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Elizabeth Marsten 31 May, 2012

And So Are the Days of Our Tukwila Lives…

Today, Portent is moving to the Smith Tower. But before we can say hello to downtown Seattle, we have to say goodbye to Tukwila Life. If you’re unfamiliar with the phrase “That’s Tukwila Life” – it’s the motto of the city of Tukwila, where Portent has made it’s home for the last ten years or… Read More

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Ian Lurie 4 May, 2012

Why Google Is Not Going Away: On AllThingsD

Forbes published an article this week explaining why Google and Facebook could disappear in the next 5 years. I, uh, beg to differ. I wrote my thoughts on the subject in an article published on AllThingsD. You can read it here. Give it a read. I think Google will be around for a long, long… Read More

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Ian Lurie 29 Apr, 2012

10 ways to get into big trouble in marketing

Base your campaigns on the ‘average’ customer. Only follow the data. Never follow the data. Skimp on content. Wait for perfection (hint – you’ll never get it). Leave design to designers (hint – you need to know about it, too). Leave development to developers (hint – see above). Micromanage. Use empty controversy as an outreach… Read More