Tomorrow I’ll be talking about ‘advanced’ link building. The term drives me insane, since most folks use ‘advanced’ to mean ‘I give you lots of advice, but I do not add any links.’ So, I’ll go over real-life advice for building links, including some fairly geeky stuff, like: Log file analysis Using Google Webmaster Tools [...]

It’s a lot harder to impart knowledge than to pass information. But it’s also worth it, because knowledge sticks. Why does application teach better than rote memorization? Hmmm let’s think. Oh yeah—because application creates knowledge, which quickly remaps neural pathways. Memorization sends us into an information-overload daze, which leads to sad, lonely little neurons. If [...]

In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so: Information: Facts provided or learned about something or someone. Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject. Information is ones and zeros. It’s raw data, or a list of facts. It’s [...]

My post yesterday really stirred some people up. This is a big blind spot for me. I believe anything worth discussion is worth discussing in a civil manner. BUT, I had to delete a lot of comments. So I figured I’d better explain what’ll make me delete your comment (or Wall post, by the way): [...]

Folks sometimes ask where I’m going to be speaking next. Here’s a quick list: In meatspace (live and in person, for non-geeks) How I’ve managed to only get speaking gigs in Seattle this year, I’ll never know. Don’t think I’m a travelphobe—I’m sure I’ll go to a few out of town gigs, too. SocialTech 2012: [...]

Breaking up is hard to do. But, as Portent’s President says, people remember how you enter, and how you leave. So ending a business relationship on as positive a note as possible is important. Even if the company in question never hires you back, employees change jobs, and you want them to think well of [...]

Thank you to everyone who voted for me in the SEMPO board election. I’m on the board, and very excited! Congratulations to all my fellow board members – I’m looking forward to working with you: Lindsay Blankenship, Director, Search Marketing, Razorfish Chris Boggs, Director Search Media and Thought Leadership, Rosetta Bruce Clay, President, Bruce Clay, [...]

I’ve been unfaithful. I wrote two articles for other sites over the weekend: The Challenge of Justifying Enterprise SEO on Search Engine Land. I talk a bit about analytics and data presentation, and how to get your boss to stop looking at you like you’re a nasty toenail fungus. And Building the perfect SEO Crawler [...]

We’re starting the first Portent webinar in 50 minutes! In the mean time, here are links to resources I’ll be discussing: A link bundle with all of the goodies I mention: http://portent.co/web1bundle The slides, on Slideshare: http://portent.co/yAaPa5 If you want to view the recording later on, you’ll need to register. Link coming shortly.

I’ve had a hard time blogging of late. I feel a little hopeless. Like I’m yelling at the top of my lungs and pointing and saying DON’T WALK INTO THE BURNING HOUSE, but there are 10,000,000 other people writing all forms of idiocy. Luckily, I know lots of folks are still scraping my blog and [...]