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How to write universe-conquering proposals

by Ian Lurie 6 Nov, 2012

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

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Portent Open House: How to Party in a Historic Building

by Jack Martin 28 Sep, 2012

How is it going, Portent? I’d like to field this question: it is going great. Maybe I’m just feeling great because of what happened last night. What happened last night? You remember that Portent moved downtown to Seattle’s Smith Tower in June. Since then, life has been a lot like the 1996 blockbuster film The… Read More

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SearchLove Boston, SIC, PubCon, Oh my!

by Ian Lurie 9 Sep, 2012

By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More

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How I almost went whacked-out pooh brain

by Ian Lurie 29 Aug, 2012

My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie

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A corporate leadership mantra: It’s not about you

by Ian Lurie 22 Aug, 2012

I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More

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6 lessons that changed my career

by Ian Lurie 8 Jun, 2012

I’m feeling introspective today. These are realizations to which I can point and say “Yep, that’s where I changed”: It’s not all about me. Successes, failures, perceived snubs, etc. are never solely my own. Share credit, accept blame, assume the best of people (a continuing struggle for me, but hey, I’m working on it). Mistakes… Read More

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Portent moves downtown

by Ian Lurie 1 Jun, 2012

So, here we are: Downtown. Smith Tower. At first, I started this post with “When I started my company…” Then I slapped myself. This isn’t about me. Here’s what this move is about: A great team creating growth Portent’s been truly firing on all cylinders for a while now. I’m very hard on myself, and… Read More

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And So Are the Days of Our Tukwila Lives…

by Elizabeth Marsten 31 May, 2012

Today, Portent is moving to the Smith Tower. But before we can say hello to downtown Seattle, we have to say goodbye to Tukwila Life. If you’re unfamiliar with the phrase “That’s Tukwila Life” – it’s the motto of the city of Tukwila, where Portent has made it’s home for the last ten years or… Read More

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Why Google Is Not Going Away: On AllThingsD

by Ian Lurie 4 May, 2012

Forbes published an article this week explaining why Google and Facebook could disappear in the next 5 years. I, uh, beg to differ. I wrote my thoughts on the subject in an article published on AllThingsD. You can read it here. Give it a read. I think Google will be around for a long, long… Read More

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10 ways to get into big trouble in marketing

by Ian Lurie 29 Apr, 2012

Base your campaigns on the ‘average’ customer. Only follow the data. Never follow the data. Skimp on content. Wait for perfection (hint – you’ll never get it). Leave design to designers (hint – you need to know about it, too). Leave development to developers (hint – see above). Micromanage. Use empty controversy as an outreach… Read More