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Ian Lurie 29 Jan, 2012

5 signs you should shut up

I’ve had a hard time blogging of late. I feel a little hopeless. Like I’m yelling at the top of my lungs and pointing and saying DON’T WALK INTO THE BURNING HOUSE, but there are 10,000,000 other people writing all forms of idiocy. Luckily, I know lots of folks are still scraping my blog and… Read More

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Ian Lurie 24 Jan, 2012

Great marketing, small marketing: How it all fits

I did a presentation today at Emerging Media Conference: How marketing can change the world. I’ve distilled it down to the essential bits here. It’s not the best organized ever, but it covers the essentials. Give it a read: Streeeetchhh First, a quick mental stretching exercise: “Marketing” is not “Selling stuff”. “Marketing” is: Communications created… Read More

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Ian Lurie 18 Jan, 2012

SOPA, and content thieves: They both suck

Watching the argument over online piracy unfold in the US is like watching chimpanzees drive a car. They fight over direction but they don’t give a crap if they take the rest of us off a goddamned cliff with them. Here’s my problem with both sides in this Greek tragedy: SOPA = stupid If it… Read More

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Welles Wiley 18 Jan, 2012

A View From New York City’s SOPA/PIPA Protest

Reddit co-founder Alexis Ohanian speaks out against internet censorship January 18th was a big day in the fight against Internet censorship legislation. As you may have noticed, major websites like Wikipedia and Reddit took their content offline to protest against the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). These two pieces… Read More

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Ian Lurie 10 Jan, 2012

Use freewriting to pump your verbal muscles

Writing isn’t a talent—it’s a skill. You can get better at it through practice. If you want awesome verbal pectoral muscles: If you want to get better, you could write a novel, or a textbook. But there’s a much easier way: Freewriting Freewriting is like a verbal sprint. You write a lot, really fast, and… Read More

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Steve Gahler 10 Jan, 2012

Why Portent and Why Me?

Ever notice that companies mirror their leaders in personality, expectations and culture?  I had met Ian Lurie on several occasions over the last couple years and immediately learned to respect his unmatched knowledge, integrity and vision.  His company and, more importantly, the people at Portent mirror Ian. When the opportunity came to collaborate with him… Read More

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Ian Lurie 6 Jan, 2012

The Brain-Money Balance

If I look at Portent’s growth over the last 16 years, we’ve had what my COO calls the Graph of Shame: Some of that might be due to economic poop hitting the fan. And some of it is natural turnover. But the Graph of Shame is a dead giveaway that a business isn’t scaling as… Read More

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Ian Lurie 5 Jan, 2012

Why I brought on a business partner

As of yesterday, Portent officially has a President and a CEO, and they’re separate people. Why? Why would I bring in a business partner after all these years? That means I have to share the glory of running my own agency! Ian takes a brief pause to laugh, but bites it back before the giggles… Read More

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Ian Lurie 4 Jan, 2012

Exciting news for Portent: Steve Gahler joins the team

Portent’s had a fantastic run so far: 16 years in business, great clients and fascinating work, day in and day out. But there comes a point when one multi-tasking nerd (me) can’t further grow the company. So I’m thrilled that Steve Gahler has signed on as President and Partner at Portent, Inc. Steve’s going to… Read More

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Ian Lurie 23 Dec, 2011

SEO, optimize thyself: Get more results for your effort

Yesterday I wrote about how effort does not equal results. Results are always better. Great results come from testing and tweaking your own routine. You can set up a virtuous cycle: You get more efficient, and have more time to learn more about your job, which helps you be more efficient, and so on. I’ve… Read More

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Ian Lurie 22 Dec, 2011

I’m an elitist: Effort does not equal results

I got called an elitist a little while back. I was at a social thing—I think normal people call them ‘parties’. I call them ‘opportunities for me to make an ass of myself’. Here’s the conversation: Other person: My friend got fired last month. Totally unfair. Me: mmm hmmmm I was hoping that’d end the… Read More

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Ian Lurie 15 Dec, 2011

I’m sorry, what?

I just can’t make this one any more bizarre. Maybe they’re hiring someone to write their social media help wanted posts.

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Ian Lurie 7 Dec, 2011

How social media works

Today, I got a fantastic demonstration of how social media really works. Here’s the timeline: 8:33 AM I totter over to the office fridge, looking for a Diet Coke. It’s my only source of caffeine. I’ve been working since 6 AM. I’m desperate. My batteries are near zero. As my vision starts to fade, I… Read More

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Ian Lurie 2 Dec, 2011

10 signs you deserve to succeed

I run into a lot of people who feel entitled to success: Business owners with zero capital, below-average motivation and the expectation that internet + them = wealth. But every now and then, I meet people who are clearly going to kick butt. After 16 years of hearing pitches from the entitled crowd, and the… Read More

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Ian Lurie 9 Nov, 2011

Webinar topics, anyone?

I’m doing a webinar soon(ish). I’ve got three potential topics: An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners. Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together. A guided tour of Google Analytics: A… Read More