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4 ways clients are like cats

by Ian Lurie 3 Apr, 2012

First off, I’m a cat person. I want to make that perfectly clear. It’s a high honor if I compare you to a cat. So saying a marketing agency’s clients are like cats is very favorable. In Portent’s proposals I compare my employees to rats. So really, clients are coming out way ahead. A quick… Read More

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The big merger

by Ian Lurie 2 Apr, 2012

No, Portent didn’t merge with another company. But we just finished merging my blog, Conversation Marketing, into the Portent web site. From now on, you can find all the same stuff I used to write on Conversation Marketing here, instead. Why’d I do it? Let me count the reasons: The rest of the team at… Read More

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Tomorrow’s free webinar: “Advanced” link building

by Ian Lurie 28 Mar, 2012

Tomorrow I’ll be talking about ‘advanced’ link building. The term drives me insane, since most folks use ‘advanced’ to mean ‘I give you lots of advice, but I do not add any links.’ So, I’ll go over real-life advice for building links, including some fairly geeky stuff, like: Log file analysis Using Google Webmaster Tools… Read More

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Information vs. Knowledge, Part 2

by Ian Lurie 26 Mar, 2012

It’s a lot harder to impart knowledge than to pass information. But it’s also worth it, because knowledge sticks. Why does application teach better than rote memorization? Hmmm let’s think. Oh yeah—because application creates knowledge, which quickly remaps neural pathways. Memorization sends us into an information-overload daze, which leads to sad, lonely little neurons. If… Read More

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Information is free. Knowledge is not.

by Ian Lurie 22 Mar, 2012

In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so: Information: Facts provided or learned about something or someone. Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject. Information is ones and zeros. It’s raw data, or a list of facts. It’s… Read More

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10 ways to make me delete your comment

by Ian Lurie 14 Mar, 2012

My post yesterday really stirred some people up. This is a big blind spot for me. I believe anything worth discussion is worth discussing in a civil manner. BUT, I had to delete a lot of comments. So I figured I’d better explain what’ll make me delete your comment (or Wall post, by the way):… Read More

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Where I’m speaking

by Ian Lurie 12 Mar, 2012

Folks sometimes ask where I’m going to be speaking next. Here’s a quick list: In meatspace (live and in person, for non-geeks) How I’ve managed to only get speaking gigs in Seattle this year, I’ll never know. Don’t think I’m a travelphobe—I’m sure I’ll go to a few out of town gigs, too. SocialTech 2012:… Read More

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10 ways NOT to break up with a client

by Ian Lurie 6 Mar, 2012

Breaking up is hard to do. But, as Portent’s President says, people remember how you enter, and how you leave. So ending a business relationship on as positive a note as possible is important. Even if the company in question never hires you back, employees change jobs, and you want them to think well of… Read More

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SEMPO Board, 2012

by Ian Lurie 27 Feb, 2012

Thank you to everyone who voted for me in the SEMPO board election. I’m on the board, and very excited! Congratulations to all my fellow board members – I’m looking forward to working with you: Lindsay Blankenship, Director, Search Marketing, Razorfish Chris Boggs, Director Search Media and Thought Leadership, Rosetta Bruce Clay, President, Bruce Clay,… Read More

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Justifying Enterprise SEO, and The Perfect Crawler

by Ian Lurie 13 Feb, 2012

I’ve been unfaithful. I wrote two articles for other sites over the weekend: The Challenge of Justifying Enterprise SEO on Search Engine Land. I talk a bit about analytics and data presentation, and how to get your boss to stop looking at you like you’re a nasty toenail fungus. And Building the perfect SEO Crawler… Read More