Ian Lurie 30 May, 2007

Second Place in Copyblogger Contest

I’m in Manhattan right now. Specifically, I’m in the spare room in my mom’s apartment, trying to coax my daughter to go to sleep. Then, out of the blue, one of my staff instant messaged me (I’m the blue messages on the right): I won second place in the Copyblogger Copywriting contest! Woo-hoo! I missed… Read More


Ian Lurie 25 May, 2007

Blogging Checklist

I wrote a little checklist, Early last Wednesday. Now it’s proofed and ready, So you blogging can play. The first page helps you start up, It takes an hour at the most. The second helps you build up, Your new blog post by post. Sung to dreydel dreydel dreydel, for all you other Hannukah celebrants… Read More


Ian Lurie 21 May, 2007

Blogging: Picking Good Categories

My blog’s categories stink. So, I’m figuring out a new structure. Then, of course, I’ll have to rearrange all my articles. Argh. If you want to avoid that pain, or at least minimize it, here’s a process for developing a good, flexible category set: Write down the purpose of your blog. Even if you’ve done… Read More


Ian Lurie 18 May, 2007

Clearing Bloggage: A follow up

A great point from Laura about clearing blogger’s block: Keep publishing, and chances are you won’t have to worry about topics. Folks send me ideas all the time now.


Ian Lurie 15 May, 2007

Creating Your Own Blog: Planning What You’ll Write

In step 1, we walked through how to get started: Setting up your blog, and building a list of sites to watch for story ideas. Now it’s time to figure out what you’re going to write. Here’s how I do it: Create a blog planner: Create a note, a whiteboard space, a page in your… Read More


Ian Lurie 14 May, 2007

Creating Your Own Blog: Getting Started

Thursday I’m giving a very brief crash course on building and writing a blog. As a warm up, I’m writing out a bit of the 90-minute curriculum. Here’s part one: Creating Your Own Blog: Getting Started Blog setup is a snap, if you can come up with a good idea. Figure out your theme. What… Read More


Ian Lurie 10 May, 2007

Clearing Bloggage in 7 Easy Steps

Have you looked at any presidential candidate’s blogs lately? How many are actually written by the candidate? I know they’re busy and all. But something like half of the world that uses the internet looks to blogs for unvarnished, or maybe just partly varnished, peek at what the candidates are thinking. So why doesn’t Hillary… Read More


Ian Lurie 8 May, 2007

Conversation Marketing Podcast Feed

I am joining the 21st Century with my very own podcast feed. The feed includes my first interview, as well as the Google Analytics Tutorials. As I add more stuff, I’ll update the feed… The link: http://feeds.feedburner.com/ConversationMarketingPodcasts Technorati Tags: podcast


Ian Lurie 19 Apr, 2007

Social Marketers Can Dance

Jeremiah salsa dances I, however, cannot. I am, in fact, such a bad dancer that my wife excused me from all but 1 or 2 dances on our wedding day (well, to be fair, we were married on a boat, and the dance floor was small, and we mostly socialized, but you get the idea).


Ian Lurie 17 Apr, 2007

Circuit City Cuts Off Nose, Spites Face

Circuit City is, of course, imploding. They decided to reduce costs by firing the higher-paid salespeople at their stores. Kevin Hillstrom at The MineThatData Blog asks whether Circuit City is correct when they state: “There is no data in the company’s analysis that the service level has dropped due to the absence of the top… Read More