The Portent Blog

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22 Dec, 2011

I’m an elitist: Effort does not equal results

By Ian Lurie

I got called an elitist a little while back. I was at a social thing—I think normal people call them ‘parties’. I call them ‘opportunities for me to make an ass of myself’. Here’s the conversation: Other person: My friend got fired last month. Totally unfair. Me: mmm hmmmm I was hoping that’d end the… Read More

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15 Dec, 2011

I’m sorry, what?

By Ian Lurie

I just can’t make this one any more bizarre. Maybe they’re hiring someone to write their social media help wanted posts.

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7 Dec, 2011

How social media works

By Ian Lurie

Today, I got a fantastic demonstration of how social media really works. Here’s the timeline: 8:33 AM I totter over to the office fridge, looking for a Diet Coke. It’s my only source of caffeine. I’ve been working since 6 AM. I’m desperate. My batteries are near zero. As my vision starts to fade, I… Read More

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2 Dec, 2011

10 signs you deserve to succeed

By Ian Lurie

I run into a lot of people who feel entitled to success: Business owners with zero capital, below-average motivation and the expectation that internet + them = wealth. But every now and then, I meet people who are clearly going to kick butt. After 16 years of hearing pitches from the entitled crowd, and the… Read More

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9 Nov, 2011

Webinar topics, anyone?

By Ian Lurie

I’m doing a webinar soon(ish). I’ve got three potential topics: An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners. Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together. A guided tour of Google Analytics: A… Read More

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3 Nov, 2011

10 things that made me cry this week

By Ian Lurie

I’m a sensitive guy. I cried when I saw the movie Gallipoli. Of course, my parents had dragged me to see it when I was 11, which is enough to permanently warp anyone. This week, though, has really raised some humdingers: The new Google Reader interface, which resembles a cross between an Etch A Sketch… Read More

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1 Nov, 2011

A CEO’s guide to surviving marketing agency growth

By Ian Lurie

I love when someone tells me I should ‘manage growth’ at Portent. How, exactly, would I do that? Hire a psychic? Sometimes, the economy tanks, and you get 10 great new clients. Sometimes, the economy grows, and 3 clients leave to sell their toothpaste caps in Superbowl ads. I guess I could tell 5 great… Read More

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11 Oct, 2011

The Dungeons & Dragons Guide to Social Media (a preview)

By Ian Lurie

I’ll be posting the rest of this tomorrow night, after I present it to SEMPDX. If you’re in Portland, stop by and say hi. [tooltip content=”This is just a preview. When I put a presentation together, I find myself constantly dismantling/rebuilding it, right up to the last minute. So what I end up with tomorrow… Read More

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11 Oct, 2011

A new affliction: Creative Lockjaw

By Ian Lurie

Just coined it myself. Creative Lockjaw: A syndrome where an individual has a great idea but can’t quite spit it out. It happens, most often, when you over-edit yourself. You’ve got that fantastic idea, but you refuse to write it down right away because you want to describe it just so. Creative lockjaw often leads… Read More

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6 Oct, 2011

39 blogging tips

By Ian Lurie

Oh god, you groan, I have to write on the blog again?! I just wrote a post last month!!! It’s a pain, I know. You’ve got a business to run, or a game to watch, or kids to feed. Spending 2 hours grinding out 300 words just isn’t a high priority. It can be worth… Read More

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4 Oct, 2011

We are all Google

By Ian Lurie

Anyone who publishes anything on the web is part of Google. Well, anyone who lets Google crawl their content, anyway. Which is just about everyone. I told ya so Lots of bloggers are saying that Google’s a publisher. To which I can only say, “Well, DUH!” I’ve been writing about Google-as-aggregator for a few years… Read More

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30 Sep, 2011

Me, on SEMSynergy

By Ian Lurie

Jessica Lee from Bruce Clay, Inc. interviewed me as part of this week’s SEMSynergy show. I talk about the Facebook data I presented at Search & Social Hawaii, what’s going to happen to Yahoo!, and why I believe that somewhere else on earth I have an exact duplicate. Kidding on that last part. You can… Read More

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28 Sep, 2011

Resources from Search and Social Hawaii

By Ian Lurie

I’ve put all of the resources I mentioned during my various talks at Search & Social Hawaii into a single Bitly link bundle. You can check it out here. Some of the stuff in the bundle: My slides. Links to past blog posts diving deeper into topics like content curation. Links to scripts I mentioned.… Read More

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16 Sep, 2011

Big, fat lessons on rebuilding your blog

By Ian Lurie

Let someone else do it. And stay out of their way. There is always a way to export/import your content. Don’t believe someone if they say “You’ll have to cut and paste it.” Analytics should work from day 1 (mine did). Trade three useless graphical features for one good typographical element. You’ll win every time.… Read More

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6 Sep, 2011

New Portent people, punished with painful puns

By Ian Lurie

…and some alliteration. Two new faces at Portent. I’m really excited to have them on board, both because they’re scary-smart and will be great for the company, and because their hiring means we’ve reached another milestone of sorts. I’ve decided to welcome them to the company with some horrifically bad puns: Lindsay Thomas Lindsay’s not… Read More

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