Ian Lurie 8 Jun, 2006
Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.
They’re focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito.
Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.
I don’t know if it’ll work, but the merits are clear: Nike is acting ‘small’, eschewing media channels that Adidas has wrapped up, and is going right around them online.
Ian Lurie 31 Mar, 2006
Scott Heiferman has a great list of 50 reasons folks don’t use your web site: 50 Reasons Why It’s a great read. Enjoy!
Ian Lurie 24 Mar, 2006
Ugly websites work best. Think back on the most successful sites on the internet: Google? Ugly. Craigslist? Ugly. Ebay? Ugly. Yahoo? Most successful when they were ugly. IMDB.com? Astonishingly ugly. And right behind them come Blogger.com, Amazon.com, etc.. None of these sites will win any design awards. They have faces only an investor could love.
These sites succeed because they put message and function first, form second…
Ian Lurie 31 Jan, 2006
Tested Advertising Methods distills marketing and advertising down to a few critical rules: That which works, sells. That which looks good and works, sells better. That which looks good but doesn’t work, sells nothing. No wonder I love this book… See my previous post about this book.
Ian Lurie 17 Jan, 2006
A Canadian study has shown that users judge the aesthetics of a web site in less than one-twentieth of a second. Translation? The simplest appropriate design is best. In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a… Read More
Ian Lurie 15 Sep, 2005
Yahoo has added this nifty new instant search feature. You can check it out here. Really, it’s nifty. It also looks like a monumental waste of money. Here’s why… Yahoo probably expended a fair amount of time and money on this tool. It shows you best match for a given search, before you even click… Read More
Ian Lurie 30 Aug, 2005
Seth Godin gives some good hints for using RSS in his recent post, What’s RSS?. He left out one important, really easy tool, though – no cutting-and-pasting required. Install the Mozilla Firefox web browser on your computer, and whenever you use Firefox to visit a site that’s correctly configured, you’ll see a nifty little icon… Read More
Ian Lurie 27 Apr, 2005
Google is going to start letting advertisers place ads on specific web sites within their network. It’s not out yet, but it will be soon, and the implications are broad: Content will become that much more important; sites that offer a lot of clicks but poor conversion may find that their AdSense revenue drops; and… Read More
Ian Lurie 25 Mar, 2005
Apparently, Google’s going to learn that whole, sauce for the goose, sauce for the gander thing. Mark Pilgrim has written a new add-in for Firefox called Butler. It’s free, and among other things, it removes Google Autolinks from pages you visit. Now, I’m not going to be adding this to my Firefox browser, because it… Read More
Ian Lurie 2 Mar, 2005
Yes, it’s true. Overture is changing its name to better reflect its Yahoo! ownership. The implications, for me at least, is that MSN may be moving to their own pay-per-click marketing platform sooner than they’re saying. Why else would Overture rebrand themselves in a way that will clearly ruffle feathers over at Microsoft? I’ll keep… Read More