Ian Lurie 8 Feb, 2005
I’ll be sitting on a panel at the Washington Software Association’s February 15 dinner meeting, “Key Words, Key Strategies, Key Technologies”. If you’re interested in attending you can read up on the event here. There’ll be some heavy hitters there talking about SEO, keyword research and how the world of search may change in the… Read More
Ian Lurie 30 Sep, 2004
I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired. The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate. From the Bush campaign site: “Track the debates on your personal Web site or blog… Read More
Ian Lurie 7 Sep, 2004
Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits. Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.