Ian Lurie // 30 Sep, 2004
I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired. The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate. From the Bush campaign site: “Track the debates on your personal Web site or blog… Read More
Ian Lurie // 7 Sep, 2004
Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits. Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.